In 1998, entrepreneurs Jack and Lucia Penrod introduced the world to Nikki Beach,
the first and original luxury beach club concept.
Today, as Nikki Beach marks over 25 years in business, the brand has grown into a multifaceted luxury lifestyle and hospitality group with beach clubs, resorts, residences, and lifestyle boutiques around the world. Those in the know can find Nikki Beach resorts and beach clubs in some of the world’s most coveted travel destinations, from Saint Barth, Santorini and Saint Tropez to Dubai and Thailand.
Nikki Beach is a 
We have Shop Nikki Beach lifestyle boutiques at many of our resort and beach club properties worldwide, including Marbella, Mallorca, Ibiza, Saint Tropez, Saint Barth, Miami Beach and Montenegro.
At the boutiques and online, you can find resort wear for men and women, towels, beach bags, accessories, branded items and more, to help you curate the perfect look for your next trip to Nikki Beach!
